A young and dynamic brand, with a colorful and cool soul
Guess was established in 1981 by the Marciano brothers, who left the south of France and travelled to America to follow the “American dream” and build a brand that embodied European luxury and style. What started of as the dream over 40 years ago for the brothers, is now a global lifestyle brand that offers a full range of apparel and accessories that caters to the youthful, glamorous and sexy consumer. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
But how does the story begin?
The story began in 1981. Having fallen in love with Los Angeles on a family vacation, the four Marciano brothers, from the South of France, decided to make it their home. The brand name was suggested by an advertising slogan they saw everyday on the drive to their office: “Guess what’s in our new Big Mac?” The word stuck in their minds. Soon it became the name on their headquarters building on Olympic Boulevard, just down the street from the billboard that had inspired them.
The Evolution of a global iconic brand…
In love with Americana, the brothers chose an American icon for their breakthrough product: a slim-fitting, stonewashed, three-zip ankle jean they called the Marilyn Jean. Defying the fact that stonewashing was rare in the US market, they sent a pair of jeans and a handwritten note to selected department stores. Bloomingdales loved the jeans, and ordered 24 pairs. The unique, sexy-cut style sold out within a few hours and then went on to be stocked in every major US department store, including Bergdorf Goodman, Bonwit Teller, ieiman Marcus and Saks Fifth Avenue.
From there, GUESS expanded and evolved their collection beyond just clothing, and into the world of handbags, shoes, jewellery, fragrances, accessories, timepieces and of course, eyewear, carrying with them their core values of youthful and dynamic styling for the modern era.
But what makes GUESS so iconic?
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns.
It was entirely the brainchild of the youngest Marciano brother, Paul – with the glamorous world of GUESS so clearly fixed in his mind, he had no need for an agency. The campaigns would capture the allure of classic Hollywood but feature utterly contemporary young women who defined the brand’s provocative spirit. The first “Guess Girl” was an unknown French model, Estelle Lefebure. Others have been rather more famous: Claudia Schiffer, Carré Otis, Eva Herzigova, Laetitia Casta, Naomi Campbell, Anna Nicole Smith, Paris Hilton…and a certain Carla Bruni, only 16 years old at the time.
GUESS Eyewear – for young and old…
The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The aviator sunglasses continue to be a highlight each season and are the perfect classic style for both men and women.
The new GUESS Eyewear collection revolutionizes the iconic nature of the brand’s distinctive elements, transporting them into contemporary life through geometrical designs, patterns, and colors on frames that celebrate the magical vibes of music festivals. Always fashion-forward and able to combine trends and personality, the sunglasses and eyewear in the new collection feature distinctive lines and details that emphasize every nuance of the wearer’s personality. Feminine, masculine, and unisex styles present distinctive aesthetic elements: sparkling glitter, charms, and chains inspired by the most glamorous accessories for women; elegance and sophistication, modern constructions for men. Components are skillfully harmonized on frames built to reflect the allure of a contemporary and glamorous and accessory. Throughout the collection patterns and logos are updated to underline the vivacity and appeal of the frames and highlight, along with the recurring G CUBE motif, the freshness of the silhouettes and the uniqueness of true GUESS style.
And GUESS’ most recent offerings include a range for kids, allowing even the smallest consumer a chance to make a statement with a bold and dynamic look to help them express themselves.
You can visit us in-store at any of our 6 locations across Adelaide to try on the latest GUESS collection.
[Please note: Our GUESS KIDS range is only available at selected stores]